3. Genuinely care for your clients. Therapist Sharon in Alabama told me that so many local places are “just running bodies across the table and don't take the time or make the effort to really make a connection with the person.”
Educating the client as necessary but mostly becoming their ally in getting their body better is key. Whether that is reducing stress, reducing/eliminating pain, or simply because no on else touches them without judging that is what keeps her (and my) clients coming back and referring their friends and family.
4. Keep notes if need be to remember personal things about your clients. Ask about their spouse, children, or pets by name. Build relationships (without sharing too much about your own personal life).
5. Keep in contact with your clients. It’s much easier with tools like Mad Mimi and Mail Chimp, which offer free mailings that look more attractive than your typical email.
Email them periodically telling them about the benefits of a new service you’re offering, a health tip, etc. Word to the wise—don’t make them all marketing tactics but rather helpful hints for life in general. If you find a blog post you think they'd love to see, share it!